Trade online with fashion

Currently the market for e-commerce (shopping online) in Colombia, has gradually established itself as one of the alternatives available to the Colombian people to save in times of crisis.

For the fashion industry, this could be a new option for independent designers and brands that are seeking non-traditional channels to market for their creations. Virtual stores for several years and have been positioned in the developed countries as an alternative for buyers to purchase items of all kinds, and receive them easily in the comfort of their homes. In Colombia the young designers have found on the Internet, a natural channel to offer their creations. Through blogs and pages created at sites like Facebook or MySpace, designers publish photographs of their products and rely on social networks to reach more and more potential buyers than happy to refer their friends the latest discovery in terms of fashion is concerned, enabling it to expand its market to customers who may never have had access to their proposals.

Throughout these pages designers engage with their fans and may even develop unique designs to their request, which fits perfectly with the trend of customizing the styles that are already deeply entrenched in young people around the world and of course also of Colombia.

But this mechanism has proven to have some effect and some positive results, it is not really the business model that is currently running in the rest of the world. The big brands have understood for several years the reality of the web as the future no doubt, to come increasingly to what their consumers want, not just the products we sell, but those who sell them, ie of trademarks. There is half that in furtherance of the wishes of consumers, as can the internet. Because it is practically feasible to track every click, you can learn what works and what does not within a range of products, promotion, advertising and a pledge that has drawn more attention, all at the same time that consumers are visiting the website.
But for big brands in the world this has been a process of years of trial and error, allowing them to finally understand very well the business model, where some keys have been to offer exclusive offers on products, or services that are as created by consumers who want to take the pledge, and often paying a higher cost, contrary to what was always said of the internet as a sales channel in which only can be offered deals.

But on the other side are the multiple online shops, which offer products of various designs or marks (www.urbanoutfitters.com, www.yoox.com, www.twostoned.co.uk), which offer a wide variety of products in a single space.
virtual stores, and brands will represent over 20% of its sales, and in some cases such as Victoria Secret that practically sells more here than in its more than 1000 stores in the U.S.

But even if you can believe that the only sales channel works best in first world countries, here in Latin America, and we see that things are moving strongly in countries such as Brazil (U.S. $ 3,000 million in 2008), Argentina (U.S. $ 1,000 million in 2008) and Chile (U.S. $ 300 million in 2007) and that the consumer really understands that security issues as they really are even more critical in a traditional shopping channel. This is clear if a trusted site where "pass card". As in Colombia and have companies that specialize in this type of payment attendance, who are already supermarkets and Marks have a website and want to provide security to its customers.

But in Colombia it is necessary to start a culture of consumption that generate on-line, joining forces. Therefore the model of multiple online shops, young designers will be mixed with the brands that best fits our market. The consumer may receive a more reliable to find the brands you know and proposals from independent designers in a single stage, forming an eclectic mix that lets you customize your style with the best of two worlds. " All this should be supported by a series of logistic distribution, which users can even know which part of the process of delivery is your order, how long it takes to receive it, and with a customer willing to resolve any doubt real time.

If the future of Internet commerce is already present in the other countries of the world and Latin America, Colombia must start the process, enabling him to get out of that without just cause lethargy in which it is located, but with business models that seek to generate value to the experience, independent of the fact the practicality of the environment and the simple exhibition of photographs. The e-commerce can not be the same for USB's and sell it to sell cellular fashion.