Glamorous frocks took a backseat at the Sports Illustrated 2008 Swimwear launch.
Instead, lasses like Bar Rafaeli showed off cleavage, killer pins and pouts galore.
Heck, we reckon there may just be a shortage of lip gloss in the model world now, with all the shiny lip-plumping that went on in front of the camera.
And this wasn't even the real swimwear shoot.
Rather, it was the press conference and party of the Sports Illustrated 2008 swimwear edition in New York City.
The edition features a total of 19 models, with model Marisa Miller adorning the magazine cover, shot in exotic locations ranging from the Cayman and Virgin Islands to Maui.
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